Digital Marketing Strategist

Housing Works requires employees working in our Health Services division to be fully vaccinated against COVID-19, unless approved for a legal accommodation. If you need an accommodation for any reason, including related to this job requirement, please contact Human Resources. 

 
Job candidates should be aware that scammers may pose as employers and create fake job postings in order to extract personal information from individuals for financial gain.  Housing Works will never ask job candidates for personal information, such as social security numbers or bank account details, over the phone.  If you suspect that a job posting may be fake or wish to confirm that a job posting from Housing Works is genuine, please contact us at recruitment@housingworks.org 

Housing Works was founded in 1990; With a long-term commitment to AIDS advocacy. Housing Works established New York State’s first harm reduction-based, OASAS-licensed outpatient drug treatment program. Other services include Health Home care management, behavioral health, and syringe exchange programs. A pioneer in the social entrepreneurship movement, Housing Works operates 10 high-end thrift shops in Manhattan and Brooklyn and a much-loved Bookstore Cafe in Soho. For more information, visit www.housingworks.org 

 
Housing Works fights for funding and legislation to ensure that all people living with HIV/AIDS have access to quality housing, healthcare, HIV prevention, and treatment, among other lifesaving services. 

 
Benefits: 
We have three comprehensive healthcare plans to choose from based on your priorities and budget. Housing Works covers most of the plan; you pay a portion, based on your salary. Staff begins accruing PTO immediately for a total of up to 30 days earned in the first year. We offer employees an educational benefit. This money is available for tuition loan reimbursement, tuition costs, and text books. 

 
Housing Works provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Housing Works complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Housing Works also does not request prior salary information during the hiring process. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

 
This position is included in a bargaining unit of Housing Works’ New York City employees represented by a labor union known as the Retail Wholesale and Department Store Union (“RWDSU”). Accordingly, the RWDSU has the exclusive right to bargain over the terms and conditions of employment related to this position and this position may become covered by the terms of a collective bargaining agreement (a “CBA”) between Housing Works and the RWDSU 

This position requires applicants to successfully complete a background check through the New York State Office of Children and Family Services when it supports the mandate under Section 424-a of the Social Services Law for legally authorized agencies to inquire of the Statewide Central Register of Child Abuse and Maltreatment (SCR) as to the existence of any indicated reports of child abuse and maltreatment against an applicant prior to employment, certification, or licensure in the childcare field.  All background checks will be conducted and reviewed in accordance with applicable federal, state and local law. 

Compensation Range: $90,000 - $95,000 annually commensurate with experience.

Overview

The Marketing Data Analyst/Digital Strategist will be responsible for managing digital advertising accounts related to Housing Works ecommerce and social media campaigns for Housing Works eShop, Thrift Shops, and the Housing Works Bookstore. This position will also source and work with vendors that provide website hosting and technical support as well as SEO support. The Digital Marketing Strategist will execute, monitor and report on campaign-specific results, including online and in-store metrics as a result of digital campaigns.

Responsibilities

• Drive financial results that maximize sales and bottom-line profitability by conceiving, developing, planning and executing digital campaigns related to our ecommerce and store fundraising campaigns.

• Work with VP of Retail on schedule for both organic and paid digital content

• Identify key performance indicators and develop reports to measure the success and/or failure of marketing initiatives and build a database of results to help guide future decision making on advertising spends

• Build out advertising on Facebook, Instagram, and other digital channels

• Optimize audience segmenting and targeting for email marketing and paid media to maximize click-throughs and conversions via Klaviyo and other marketing automation platforms

• Responsible for campaign tracking to include UTM tagging, cookies, pixels and tracking URLs

• Monitor and reports on performance of our digital marketing efforts and its impact on traffic and revenue

• Oversee retail email lists including segmentation of audiences, data integrity and compliance

• Work with outside vendors to help manage website hosting and ensure up to date content management, overall website maintenance and marketing funnel optimization

• Manage Yelp and Google Business Accounts

• Track vendor payment/invoice processing related to digital marketing

• Help maintain content on company website and intranet

• Support update of lists in coordination with Salesforce, Development, Bookstore, and Thrift Shop Teams

• Support fund-raising and client/customer acquisition efforts across agency as applicable

• Bachelor's Degree in Business, Marketing, Communications or other related field

• 7 or more years of relevant digital marketing experience including ecommerce

• High level of expertise in Facebook advertising, Ad Words, SEO, CRO, CRM • Must have strong analytic skills to review data and set up effective digital ads

• Excellent communications skills, able to communicate effectively through emails, social channels, in person, and with/in demanding situations

• Superior organizational and project management skills

• Proficient in Salesforce, Klayvio, Microsoft Office, Google Docs, Zoom