Marketing Specialist

Job Description


About BevMo!

We’re the number one specialty beverage retailer on the west coast. You’ll find 160+ BevMo! Stores located throughout California, Arizona, and Washington. Our purpose is to “Find the Perfect Drink for Every Glass,” and we do so in a fun and exciting environment in our stores and corporate service center. We are passionate about our business.

Marketing Specialist


The Marketing Specialist reports to the Marketing Manager and is responsible for BevMo!’s in-store marketing, promotions, and events. The position will design, coordinate, implement, and analyze the performance of BevMo!’s in-store marketing programs. The Marketing Specialist will collaborate and work cross-functionally with the Merchandising team to facilitate the delivery of core business objectives.

Key Roles and Responsibilities:

  • Oversee implementation of in-store shopper marketing strategy
  • Lead the planning, coordination, design, for all in-store sign packages, and promotional materials
  • Lead development of marketing materials for wedding, holiday, wine and gifting programs
  • Lead marketing campaigns for BevMo!’s charitable programs
  • Manage curation and development of key weekly E-mail programs, to include coordination and item selection with merchandising partners 
  • Develop and improve the qualification of BevMo! marketing materials utilizing new ClubBev research panel
  • Design and improve campaign performance for events and consumer bounce back coupon strategy
  • Oversee BevMo!’s in-store tasting programs
  • Oversee key third-party agency relationships

Skills Required:

  • Excellent communications skills- both written and verbal
  • Demonstrated ability to understand customer needs with a strong service focus; emphasizing creating customer loyalty by continually enhancing the customer experience
  • Results-driven; motivated to exceed and achieve goals
  • Exceptional collaboration skills with a proven ability to work effectively cross-functionally
  • Strong problem-solving skills; analyzing data, identifying opportunities, and developing creative and innovative solutions
  • Strong organizational and process management skills to improve the effectiveness and efficiency of company workflow
  • Demonstrated ability to work independently, multi-task, and meet project deadlines in a rapidly changing environment
  • Strong ability to build and maintain relationships

Education & Experience:

  • BA/BS or equivalent work experience
  • 2+ years of marketing experience

Experience with Microsoft office; analytical/statistical methods preferred