Digital Marketing Specialist - Earned Media

Job Overview



The Digital Marketing Specialist - Earned Media supports the day-to-day execution, monitoring and measurement of earned media for Ocean State Job Lot (OSJL). This includes online community, review, and listings management across various digital marketing channels. The Digital Marketing Specialist - Earned Media thrives in a dynamic, rapidly-growing environment, translating ideas into exciting and engaging creative for digital distribution. This role works cross-functionally with the Marketing, Communications, Advertising, and Ecommerce teams to create engaging, results-oriented digital marketing content. 


  • Create and/or manage organic content for OSJL social media accounts, blogs, and other earned marketing channels
  • Work collaboratively with members of the advertising department and other teams to develop regular search-engine optimized (SEO) content consistent with business objectives and strategies
  • Test, measure and optimize earned media performance based on established key performance indicators (KPIs)
  • Manage and moderate social media communities. Draft and post responses to comments and direct messages and, when needed, escalate to the appropriate internal stakeholders
  • Support email marketing campaigns including email proofing and calendar updates
  • Manage customer reviews. Draft and post responses to reviews, escalating where needed. Compile reporting on ratings each month and submit to relevant internal stakeholders
  • Manage local listings. Leverage our listings management platform to update store listing information across various online directories including Google My Business and Yelp
  • Develop and execute SEO strategies to increase website traffic. Leverage industry best practices to meet KPI objectives
  • Explore earned media solutions such as reporting, listings management, SEO and review management tools where needed
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all earned media channels
  • Establish and nurture cross-departmental relationships. Participate in brainstorms and creative meetings when necessary
  • Maintain a strong knowledge of emerging trends and technology in the industry




  • Bachelor’s degree in marketing, English, public relations, communications, or a related field required
  • 3-5 years of marketing or communications experience required. Digital marketing background in the retail industry and social media preferred
  • A portfolio with samples of great advertising, blog, email, and social media content preferred
  • Working knowledge of Photoshop and basic HTML preferred
  • Experience with review management platforms preferred
  • Proficient in Google platform (i.e. sites, slides, drive, docs, sheets)


  • Effective Communicator: You possess excellent written and verbal communication skills and have the ability to build and maintain a culture of trust and respect.
  • Team Oriented: You are capable of embracing the ideas of others (even if they conflict with your own) for the sake of the company and client. You are a collaborative professional.
  • Self-motivated: You can work with a minimum of supervision and be capable of strategically prioritizing multiple tasks in a proactive manner. 
  • Passionate: You must be passionate about online collaboration and ensuring our clients are successful; we love seeing hunger and ambition. Your intellectual curiosity, independence, and sense of humor underscore your passion for connecting customers with the company’s mission.


  • Work primarily in a climate controlled environment with minimal safety/health hazard
  • potential. Sedentary, and frequent near vision use for reading and computer use.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This job description does not list all the duties of the job.  You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position.  Management has the right to revise this job description at any time.  The job description is not a contract, either express or implied.  You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.